Email Marketing is one of the most popular digital marketing channels. A lot of businesses have embraced email marketing as a way to connect with their customers and potential customers through promotions, discounts, announcements, etc. Email Marketing can also be used for customer retention or allow a business to stay in touch with past customers who may want future deals or products in the future.

Email marketing is one of the most affordable and effective ways to build a loyal customer following. It’s also a great way to monitor customer interest and feedback. Smart businesses use their email list as a “listening post,” in order to improve the quality of their products or services, and provide better customer service.

Some other benefits include:

– Relatively low cost

– Personalized communication – High open rates